Stop Hoping Your Comfort Consultants Improve.
Give them a training system that improves the experience for your customers and employees.
The Comfort Consultant Program is a complete six-week sales coaching system that helps trades companies build confident Comfort Consultants, create a consistent customer experience, and develop a repeatable in-home sales process through manager-led coaching.
Most trades companies train Comfort Consultants through:
- Ride-alongs
- Shadowing
- “Watch how I do it.”
- Trial and error
- “Just figure it out.”
- Hoping confidence develops with experience
Each Salesperson Sells Differently.
Without a defined coaching system, every new salesperson learns the job a little differently. Eventually, those differences become your sales process.
- > Every Comfort Consultant sells differently.
- > Customers receive inconsistent experiences.
- > Managers repeat the same coaching over and over.
- > New hires can take months to become productive.
- > Good habits are difficult to repeat across the team.
There is a better way.
Introducing the Comfort Consultant Program
One repeatable coaching system.
Every consultant. Every appointment.
Instead of relying on informal ride-alongs and individual selling styles, the Comfort Consultant Program gives your managers a framework for developing the entire team.
Weekly coaching, role play, real-world assignments, objection handling, home evaluations, and a defined in-home process work together to create more confident consultants and a more consistent customer experience.
Everything You Need to Coach the Process.
The program gives managers a structured system to teach, reinforce, practice, and repeat the behaviors that create better sales conversations.
Six Weeks of Structured Coaching
A defined weekly progression gives managers a clear roadmap for developing the team.
Role Play Exercises
Practice real customer conversations before they happen in the home.
Weekly Assignments
Reinforce each week’s coaching through practical assignments between meetings.
Coaching Notes
Give managers the structure and talking points they need to guide productive discussions.
Home Evaluation Worksheets
Turn the concepts taught in training into practical application during real appointments.
Objection Frameworks
Help consultants respond to common concerns with greater confidence and professionalism.
Complete Sales Process
Establish a consistent in-home framework that can be understood and coached across the organization.
Repeatable Training
Run the program again with future hires or use sections as continuing development for your existing team.
Built by a Coach Who Understands Contractors.
Jason Arthur has spent nearly 20 years in the HVAC industry, with experience ranging from smaller family-owned operations to a statewide, $100 million multi-location business.
In his previous position, Jason helped grow a consumer department from just over $2 million when he started in December 2014 to a trend of more than $20 million in 2022.
Along the way, he saw firsthand the problems created when every employee sells differently, when managers don’t have a defined coaching structure, and when new hires are expected to simply learn through experience.
The Comfort Consultant Program takes the principles behind Jason’s hands-on coaching approach and turns them into a system your managers can actually implement, repeat, and build upon.
Build a Sales Team Around a System.
Give your team a common language, a consistent process, and a coaching structure managers can reinforce.
Create Consistency
Improve Confidence
Standardize Onboarding
Build Customer Trust
Increase Professionalism
Develop Better Managers
Build a Sales Culture
Questions About the Program?
The program is designed as a six-week coaching system, with a structured training focus for each week.
Yes. The program is delivered digitally, making it easy for your managers to access the materials and use the training system with your team.
Yes. We encourage you to involve the managers who are responsible for coaching, development, and accountability within your sales organization.
The program can be implemented with your current Comfort Consultants as well as future employees. There is no limit to the number of times your company can run the program internally.
Absolutely. The program can be especially valuable during onboarding because it gives new Comfort Consultants a defined process to learn instead of expecting them to piece together a sales approach through observation alone.
Yes. Experienced consultants can use the program to refine their process, practice different ways to overcome objections, and align their approach with the rest of the team.
This isn’t designed to be something your team reads once and puts on a shelf. It is a structured coaching program built around discussion, role play, assignments, practical application, and manager-led reinforcement.
Yes. Every trade and every business operates a little differently. Jason and the Eighty-Seven Degrees team can help you identify areas of the program that may need to be customized around your company’s processes, customers, and services.
The exact amount of time will depend on your team size and how much role play or discussion is included. As a general starting point, plan for approximately 60 to 90 minutes.
Yes. The program is yours to keep and use with your team. If you need additional support, customization, or coaching, the Eighty-Seven Degrees team is also available to help.
Build Better Comfort Consultants.
Create Better Customer Experiences.
Purchase the Comfort Consultant Program today and begin building a more consistent, confident, and professional sales team.
Purchase Now